Grocery Outlet Bargain Market

Grocery Outlet Bargain Market is a west coast discount grocery chain that was in need of a rebrand to communicate to customers that shopping with them wasn't just practical, it was fun as well.  The result "Welcome to Bargain Bliss," a brand overhaul, complete with out-of-home, digital media, delivery truck wraps, store redesign and more — all with a unique brand voice that's as ownable as it is fun.