The Ochsner healthcare system wanted to let people know about their digital health program which featured a suite of digital tools, used at home, to connect patients and doctors remotely. The challenge was introducing the technology in a way that felt more personal, not less. The resulting campaign featured real patients in real-life moments, showing how seamlessly Ochsner's digital health program fit into their daily life. The work reminded people that more advanced care isn’t just smarter, it's more convenient and more human too.