Zatarain's Fish Fri

Zatarain's wanted to use their Fish Fri mix to make a mark on the Lenten season in a big, bold way. So we created Will It Fri?, an event hosted by Tarriona "Tank" Ball of Tank and the Bangas, aimed at showing people that literally everything is better when you fry it up with Zatarain's. The results: 3.3 million views, 61 million impressions, 326k engagements, and a whole lot of bold flavor.