Mignon Faget was an iconic New Orleans jewelry brand in need of a refresh. The Every Wear a Story campaign repositioned the brand as jewelry with meaning, purchased by women, for themselves. A narrative catalog featuring the newly renamed Wild Jasmine collection set the tone with a playful story of traditional Southern ladies chasing unexpected adventures. The campaign sparked a 14% increase in growth immediately following the launch, along with a notable increase in both number of customers and average customer spend, all while attracting a new wave of self-expressive customers.